A fashion designer becomes a cult-favorite by creating a distinctive and timeless brand, fostering a loyal community, and delivering on the promise of unique, high-quality fashion that resonates with their audience on a deeper level. Some cult-favorite designers gain popularity by defying mainstream trends and offering an alternative to mass-produced fashion. Their designs may appeal to individuals seeking something outside the conventional fashion landscape.
Rachel Comey and B Sides are perfect examples of cult-favorite brands known for their aesthetics, quality craftsmanship, and a commitment to sustainability. Everyone in the shop is agog when a new shipment of theirs arrives— unboxing never fails to elicit squeals of delight— and our customers have been known to buy pieces straight away, before they’re even hung up.
Meet Rachel Comey
Rachel Comey's designs are often characterized by a mix of modern and vintage elements. Her pieces are known for their effortless, timeless style that combines femininity with a touch of tomboyish charm. The brand is recognized for its unconventional yet wearable designs— sophistication without a hint of pretense, modern classics with a vintage soul – pieces that effortlessly transition from one occasion to the next.
Comey often experiments with innovative and sustainable materials, incorporating them into her collections. This commitment to eco-friendly practices has resonated with consumers who are increasingly conscious of the environmental impact of fashion.
Meet Claire Lampert aka: B Sides
B Sides has gained a loyal (dare we say, fanatical) following for its unique approach to denim. The brand is renowned for its use of vintage denim, repurposing old jeans to create new, one-of-a-kind pieces. This commitment to sustainability and the revival of vintage denim has set B Sides apart in the fashion industry.
From denim to corduroy, button-down tops and pull over Ts... the brand's focus on artisanal craftsmanship contributes to the cult status. Each piece is carefully crafted, and the attention to detail is evident in the finished products. A labor of love, meticulously created to be a companion for a lifetime. This emphasis on quality and individuality appeals to consumers seeking a more personalized and conscious approach to fashion.
Both Rachel Comey and B Sides have cultivated a dedicated fan base by offering fashion that goes beyond trends. Their emphasis on sustainability, unique designs, and attention to craftsmanship has resonated with consumers looking for clothing that reflects a distinct, individual style. The cult-favorite status is often fueled by a sense of authenticity and a connection between the brands and their loyal customers.
Both lines are found at Verdalina season-after-season. And to make room for Sp24, we just added many pieces to our SALE collection at 50% off. A perfect excuse to get to know the brands, or collect those pieces you’ve been eyeballing.